about virtus
Virtus provides a range of development & advisory services that go beyond the management of hospitality operations. Our expertise is a balance of full or limited service hotels, boutique city hotels & resorts, restaurants, all – day eateries, coffee shops & bars. We have worked on many properties and projects throughout Athens, Crete and other Greek islands.
We are involved in the whole process of selection, purchase, development, evaluation, and management of assets with significant perspective. Both fast-growing and underserved markets are on our radar as potential locations for your next hospitality development project.
Our all-in-one, end-to-end solutions promote adherence to the chosen hospitality concept from the ground-up to the final product. Every decision made during the planning, construction, development, and operations stages keeps the stakeholder in mind.
Whether you are looking to develop your services, reposition your business to better serve your market or you are looking to build a brand-new concept and invest in the Greek Hospitality – we can help you achieve your goals faster and reduce your stress level along the way. Virtus team have the expertise to identify areas that need adjusting, find innovative opportunities, and create the strategy to get you there.
Our processes have been put to the test and we know the financial risks that investors, hotel development companies and entrepreneurs take. We use our talented team to ensure that they see a positive return on that investment.
our team
Our passion about the industry of hospitality and our genuine interest in our clients with the aim to develop viable solutions are the crucial components of our effectiveness.
Our mission is to create healthy and efficient hospitality operations. We focus to provide excellence in management and a results-driven approach.
«The partnerships with the knowledgeable experts who form the team of Virtus have been put to test during these years, and we are now ready to successfully manage new challenges, providing niche expertise in the field of hospitality. We foster an open management style, and we encourage the growth and the tradition of true hospitality.»
At Virtus we have designed a range of services to support and execute the investment plans of the stakeholders we serve. Our involvement ranges from scouting market opportunity and arranging a deal, to managing the full investment process and performing the best return.
Investment & Acquisition Advice
Investment proposal analysis / acquisition analysis / feasibility studies / financial projections / financial evaluation / investment budgeting / funding & financing strategies
Corporate Advice
Concept development proposals / market research / competitor analysis/ property enhancement proposals / project management / build considerations & licensing / capex / F&E proposals
We provide a wide range of services, and our methodology includes problem diagnosis, data collection, feedback, strategy-building, and implementation. The purpose of the design of these services is to take the daily burden of management from the entrepreneurs and/or investors who do not wish to get directly involved in the daily management routines.
All our services complement each other and are available in combination or individually depending on the needs that arise on a case-by-case basis.
Logistics systems & Methodology
Cost saving techniques / supply chain / operational efficiencies / restaurant trend and sales trend analysis / operational IT systems & automation / software solutions / point of sale (POS)
Operations and Customer service
Service charge advice / service standards / operating procedures / guest engagement / guest experience design/ online presence design / marketing strategy / website & social media content specs and design
Food & Beverage Development
Recipes / menu creation / dish development / recipe costing / supplier sourcing / food safety / HACCP & training / management of technical production & testing
Human Resources
Personnel appraisals / job roles & responsibilities / recruitment advice / payroll structures / sales initiatives / organizational planning / training programs
At Virtus we provide the possibility of partnering with us on a contract basis – where the management of the business is fully entrusted to the Virtus team with an annual agreement that includes an annual business plan and budget.
When it comes to restaurants, all – day eateries, coffee shops, bars, hotel restaurant facilities and other f&b outlets – Virtus can lease your business – or f&b facility with a medium-term or long-term agreement. We give a stable income yield and a clear solution to all stakeholders.
To achieve maximum performance Virtus can make an equity investment to renovate, develop or rebrand leased businesses, depending on the needs and repositioning potential – each agreement is followed by an evolutionary intervention plan where this is deemed necessary.
Customized Solutions
At Virtus we take the time to get to know your operations, target market, challenges, and future goals. We stay 100% focused on your needs, and this client-centric focus fosters long-term relationships. We are proposing customized solutions that work to minimize risk and maximize returns.
Unconventional Methodology
We design a specific answer to your distinct needs and arrange tailored services to address your challenges. This customization means our clients do not pay a hospitality business consultant more than they need to and can get the help they require targeting their specific issue. Moreover, our company does not offer standardized business plans and plain studies which are not followed by specified implementation strategies.
Pricing Policy
Pricing of services is determined by the dynamics of each project and costs are included in the proposed business plans. Therefore, our clients are given the opportunity to benefit by our services, following plans based on the establishment of financial results that include the costs of our services.
Result Oriented Approach
Our highly seasoned leadership has a track record of success in opening newly-built hotels and restaurants and executing acquisitions and asset management. We also have extensive experience in acquiring and repositioning existing hospitality businesses to better serve their market.